A Web-Tech Talk

INTRODUCTION- 

Jim Collin- An entrepreneur of Gen-next, believes in modern tactics of business and also a marketing expert, graduated from Harvard Business School recently, Owner of the "Collin Business Group". He is the successor of the business that billionaire Collin Family is growing these all years. These days Jim is busy in establishing his own venture – “Fabric Cue”.

Rita Collin- Elder Sister of Jim, Managing Director in the business circle of Collin Family.

Gary Smith- Chief Technical Adviser for the new venture “Fabric Cue”, graduated from M.I.T in computer science. People call him Gary Nerdy (I think because of his intense interest in the computer), He is a digital marketing and programming expert, but he knows more than this. Database management, ethical hacking, networking are some of his interest.

Edward Benson- A young and enthusiastic person with the great knowledge and envision related to economics, He is working for “Fabric Cue” as Financial Analyst & COO. He is also the childhood friend of Jim. He is very famous among big guns, no wonder he has a significant influence over the corporate & government. Because of this quality he also manages the market relations area for the company.

Fabric Cue- A new textile venture of young entrepreneur Jim Collins. Jim Collins, who recently graduated from Harvard school has a vision of a great company which can provide elegant fabric to everyone, from rich to medium class, even a person who can’t afford bread for 2 times a day, can have this type of fabric, provided in the product range. This fabric used by the company has a quality that it is “Dust-Proof” & “worn-torn proof” as it is made up of some combination of Nylon, polyester filaments and cotton which gives it high tensile strength with brightening & beautiful appearance and so anyone can use it for a week without wasting water and detergent.

SEEN: A young person, whose age would be close to 25 years, is sitting on the revolving chair in a room. He is reading some reports & data based on his new start-up, some lines on the forehead and tension on the face are appearing on his face. Suddenly a woman knocks at the door. The woman is in the corporate suite, looks like she is also the one from higher authority.

Rita: May I come in?

Jim: Hey Rita, yes please come in.

Rita: Hey Jim, what you up to?

Jim: Nothing much, just reading the reports on the growth of the business.

Rita: So how is it? You look like in some problem, is everything alright?

Jim: Of course, everything is fine; it’s just some data which is showing some noxious observations.

Rita: Noxious is a pretty strong word brother! I think we should discuss about the situation. Tell me what is going on?

Jim: See by yourself.

(Jim Hand over the report file to Rita)

Rita: Oh my! Now I see, it is not good.

(Suddenly a gentleman steps into the conference room, his age is around 28, he is looking so energetic & frolicking. He is smiling a bit and seems like he is going to solve all the problems with his wit and confident nature. This is Edward, the experienced gamer of business and economic world with some political influence. His nickname is Eddy)

Edward- What is not so good?

Rita: Hello Mr. Benson, how are you doing?

Edward- Please love, we can skip this formal part, for now the main priority is why Jim is not feeling cozy, so May I know the problem Madame? (Everyone laughs)

Jim- Well, I can see you are trying to cheer us up, but there are some things that are bugging me constantly.

Edward- I am listening.

(Another person steps into the room, but nearly unnoticed, he is not looking so mature as his hair messed up, He is wearing a jacket and jeans which seem to be unwashed, there is a laptop in his one hand and a diet coke can in another and he is walking unaware while looking into his laptop, he might be a nerd (who don’t have any job to do) or a nerd (an expert whose whole world revolves around a computer). He is even not listening about what his folks are talking about and he sits on the other side of table carelessly with his lapi and can, he must be Gary Nerdy)

Rita- Hey Nerdy! You can talk to us anytime, but first you've to stop staring at your machine’s screen.

Gary- Oh I am well aware of my surroundings and I am good at multi-tasking, try me...

Jim- Rita! Don’t call him nerdy, respect your colleague at work place, he is a genius in his way.

Edward- It’s fine Jim, I am sure Gary wouldn't mind this cool name, would you Gary?

Gary- Oh yea, I wouldn't mind as long as it maintains my genius image in computer & networking world.

(Everyone laughs and they continue their conversation)

Jim- Gary, you are on right time, there is an issue which we are going to discuss, Rita, please proceed.

(Rita takes the file in hand and starts talking)

Rita- Fine! So the problem is very straight and simple, however we can’t say if the solution would be simpler, this report file in my hand is data and previous record of the 6 months. It has all the stats & the analysis about our leads, deals, engagement with the customers, Income & expenditure other than production over time. We are doing great if we see all over result of this report.

Gary- What’s the catch exactly, come to the point please?

Rita- The point is, our expenditure on marketing has been rising sharply, but results are increasing in a gradual manner while it has to be sharp and proportional! We are losing money, hence the profit every month.

Edward- Any possible reason?

Rita- We expand our business with the help of marketing in two ways, the first way is-door to door marketing and advertising, second one is- Digital Marketing.

Edward- Well, as you know, I can use my connections and pull some strings to help, you know marketing and campaigning seeks help of other big companies some time. They can help us out like by providing their outlets and getting into partnership with us. We can expand.

Rita- Thank you Eddy, you are an active partner of this company and because of you we are already doing very good at generating sales and leads. This front is totally fine. The fault is with our Digital presence.

Gary- How?

Jim- See the report and you will see the data which is not incessant, it is a wavy curve, which shows that people are not finding the engagement suitable with our brand. Gary, you are an expert, please tell us something about it.

(Gary takes a close look of the file, he reads the data & written statements rather than graphs, now he seems to be more serious about the matter)

Gary- The problem isn't in these graphs and data, I am thinking about the root. I've studied that how our newly established company spent thousands of dollars and yet we are here, with teeny results.

Jim- So what do you suggest?

Gary- I am going to ask some questions, may I?

(Everyone expresses their agreement by thumping the table)

Gary- So Rita you are the managing director of the company, you also recruit the employees, please tell me how do you select your candidates for our digital marketing section?

Rita- We publish an advert-ere in newspaper with our requirements, requirements generally include writing proficiency, SEO writing, experience which is kept to be optional, SEO knowledge, SMM knowledge. In present scenario we have more than 5 SEO experts, SMM experts in the same number and around 10 content writers. I assure you that they all are diligent.

Gary- SMM experts are doing a good job, but I am not sure if we need a higher number of SEO experts and condition of content writers look up grim to me.

Jim- What are you talking about? I spent a lot of on SEO experts; it is essential, according to many blog and website owners and please, could you be more specific about writers because I am spending on them too.

Edward- Ok, I can descry where this is going.

Gary- Of course you do Eddy, you are the most experienced in here, now the first thing is Jim, do you know that Search Engines change their algorithm of ranking websites every short span of time, in addition they aren’t concerned anymore these meta tags now-a-days.

Jim- Tell me more.

Gary- Html meta tags are used to do SEO (Search Engine Optimization) operations, it is a simple process if one can predict the nature of how people search, what people search most and accordingly how search engine crawlers which extract the info on your website react to the meta tags.

Jim- So it is important, right?

Gary- Yes, it is, but in an extent. We don’t need a very high number of SEO experts. These days crawlers extract important information from the main body content which we see on the website. SEO expert’s work is only limited to the managing ‘Title’ and ‘Keywords’. SEO is a long process and it is not categorized under Social Media Marketing a.k.a. SMM. SEO needs patience. Now, as we have more number of SEO experts that we don’t need, then can we ask them to leave?

Edward- No way! It is against our business ethics, to cut expenditure we can’t cut our employees.

Jim- Eddy is right, we can’t do that. There should be another way.

Rita- I suggest, why don’t we ask them to work one by one for our site, on a weekly basis, so that we also can analyze that whose understanding and methodology is working better by analyzing weekly report.

Gary- That’s really a great idea!

Edward- It is, isn't it? Kudos Rita!
Jim- Good thinking, we will proceed according to the plan. Now, what about SMM and Writers?
Edward- I have the experience of marketing and digital marketing, I think our experts doing fine as here is report of every penny that our experts spent on marketing, right Gary?

Gary- Of course it is a game of money and mind, but I suggest that we should train our SMM experts to do digital marketing without spending any money.

Jim- Bless me! How is that even possible!!

(There is silence in the room and looks like everyone is stunned)

Gary- Yes, it is possible, backlinks by the co-operation of other bloggers and business pages, our own social networking pages, video sites and many other ways are there which helps in digital marketing. Google Ads, ads on social media are very helpful and it all comes under very low budget.

Rita- I see what I can do for their training.

Edward- I know a very expert Digital Marketer, I’ll talk to him to do the favour.

Jim- So I guess it is done.

Gary- It has just started Jim, the main weak point comes now. We don’t have up to the mark content. If we don’t have too much SEO content, that’s fine, but then at least we should talk with our writers if they have any problem in writing. Once this problem has been solved everything will be finer than ever.

Jim- What do you mean, all the content we have is the SEO content, though I didn’t verify it, but the consulting firm, we hired for the job is claimed that their writers provide link-bait content.

Gary- Oh Jim, you are an entrepreneur, I know you are busy lately, but from when you believe everything so blindly!

Jim- My bad, please guide us through.

Gary- We've to talk to our writers. The content they are providing has very low key word density and there is no regularity in the writing style either, there is no way that it is SEO content. SEO content or link-bait content is the content which is written after a deep research of words that we are using in the article, please notice that for SEO writing you don’t need any experience at all because it needs the research on the most used words. Words’ use change as times passes by. Even anyone can write SEO content if they know about how to study a word. Google Adwords is the very common tool to do this.

Jim- But how can we analyse that which content is written for the SEO specially?

Gary- There is no certain criteria, but there are some observations. SEO content is never too long, it might be anywhere between 250 to 600 words. Reason is simple that “unique things always come lesser”. Keyword density should be higher so that the total word count shouldn't exceed the limits so that density will be maintained & if the word limit crossing more than 700 then there is a possibility that content is not the link-bait content. It also requires good study so generally professionals charge high for it and they provide you just 1 to 2 SEO articles daily to maintain the quality, So never asks a writer to provide more than 3 articles a day. You can search the words as if they are keywords or not, but that needs a Li’l bit more expertise.

Jim- Quick question! What is a keyword exactly?

Gary- Good question Jim, we think that keywords are the words which should relate to our business or message of the article, this is true, but there are several things about keywords that you should know. Keywords are also the words that people search most and that’s why keywords are used everywhere as in SEO, SMM & content writing. People generally write the words what they think are very cool, but we have to understand that we are not writing for ourselves, but for the people out there so write the words according to the thinking of visitors and searchers.

Rita- I think today’s meeting is worth something. We know now what to do next.

Edward- Indeed we know, everyone has a task now.

Jim- Yes, we do have, Rita please look into the matter of SEO, Edward, you do the training arrangements, will ya’? I’ll take care of the content from now on as it is the most important joint in the chain.

Gary- Anything for me?

Edward- You can help us all, please monitor the every week’s report and give some directions to the other colleagues in the company.

Gary- No problem!

(Everyone stands up)

Jim- Fine! Now everything is so clear, thank you everyone to be a part of this conversation. We will proceed as we've planned, but before that let’s take a break and why not we should have some a little party for ourselves.

Gary- That’d be the best part of today’s meeting.

Rita- You think that’s humorous Nerdy..

Edward- I think Nerdy expressed humor & it is better than to be ridiculously serious during corporate meetings.

(Everyone laughs together)

After 1 month Jim gets some promising results and they continue to improve their plan which saves their time, money and efficiency. Now Fabric Cue has become the fastest growing company in the nation with exquisite growth on the internet. Their services are as good as their internet presence now.

The End.

(Source:www.fundoophotos.com)