Glaring Sky

It is said that when life becomes boring and walks at snail's pace; one should stop for a while and try to think that in what direction life is going, because to move, first we have to ask ourselves "Where?" 

Well, right now it is that evening like any other day, the time when sun is almost across the sea and land is ready to be covered in the darkness. Avian, in groups, are returning to their sweet home, while nocturnal are getting ready for workout; coming out from the shadows to the shadows. Who knows, what they think about darkness, after all they are not the like minded to those who search for visible spectra of light waves. I don't have to think this much! I am an educated person and I know all the reasons or maybe almost, about all the things that I can see, but today I am feeling a bit tired. Maybe it is slump & lump that I am feeling now a days.

Today I've decided to be vacant so that I can think. I want to descry the reasons behind the lacking in life. No! I do not earn less, I have everything but might not sufficient. I have had some dreams, maybe quite impossible, during my childhood they weren't. As time goes on, one grows up and confronts the reality of world, then every task, every dream, every thinking & every act that provide satisfaction seem very unrealistic and impossible. One decides to go to moon but planning end up in a multi national company or somewhere else as an employer or employee.

They are lucky who live the dreams that they see with eyes wide open.

I am walking along the shore and suddenly I stumbled upon something. I can't see it clearly as it is dusk and almost the first part of night. A voice has came "Bless me! I am sorry sire! It is my property that I forgot here". I've recognized the man. It is the vendor who daily come to the beach and do his business. "It's fine, please take it away from here, it could hurt somebody." I say. "Sure sire! un-momento please, let me huddle it and bind together" He says. "You generally be bygone till now, why are you late today, is everything working out good for you" I asked in friendly manner? "Yes, everything is fine, thank you for asking, sir." He says; he is smiling and his accent is so fine that I can not say if he is in problem even a bit.

It is 3 day after the new moon, still, tides are noisy and high. I start to speak again to him "It is a normal day, the surrounding still seems very dark, isn't it? "Oh I don't know very well, sir." He speaks. From here on, a communication has established between us.

I : What do you mean?

Vendor : This is a relative vision of everyone, who sees what depends on the individual vision, you are a scholar, you understand it well enough, right?

I : I like to believe it, but I'd like to discuss, if you have time.

Vendor: Sure, my house is half mile away from here, we can walk to there together, if you will, sir.

I : I will.

We starts to walk slowly, I have many questions for him. Maybe, in prejudice of my higher education, I have a belief that I will outwit him during conversation. That is whether right or wrong, I don't know it yet.

Vendor : You see that if people are happy & confident, they feel up. Everything for them become lucid. For some this is a very dark night and for some it is a shiny night, full of star.

I : Yes, that is true, but talking logically, it is a bit dark and silent. You know 3 or 2 days ago it was new moon.

Vendor : What is absolute logic when everything is relative in the universe? It is all about how we see things.

He was firm on his point and that is the reason of pique that I am feeling, somewhere I know that he is proving me wrong effectively, but negativity still has an effect on me.

I : So you want to say that for you it is a starry night and very fine surrounding. You may not feel the originality then, my friend. (Smirking myself)

He : (He smiles at me) I know the truth, it is just absence of light and rhythmic sound that you call dark and silence. But the case which is more important is that what part of yours is prone to feel these things rather than opposite ones?

This time I've given up and started to listen to him.

He : You are lament, something inside you bugging you too much and you gave up so you lost the hope that there will be a morning after some hours.

He can read my face, clearly. I inhale a long breath.

I : You know what, you are right, I am off the track. You are right, I should be optimistic, but you are wrong about light, there is time till the sunlight reaches here. (I smiled at my joke)

He : (He laughed as well) You are still trying to win the conversation and that is laudable, but I am afraid that you lost the debate already.

I : How so? 

He : This is just half of the earth where the rays are not present, half world is still shining and so are you.....

We are at his door, thanking each other, we both move to our directions.

It was a relief! I understand it all now that what is like to see glass, half full of water. I, immediately give up all the luridness in me and gather all the mental and physical power I have and I know exactly what to do next irrespective of the fact that now I am not worried about the results anymore.

My steps are now energetic and LOOK! Night is a bit beautiful now than before...   

Have a shiny day & beautiful night everyone!

A Web-Tech Talk

INTRODUCTION- 

Jim Collin- An entrepreneur of Gen-next, believes in modern tactics of business and also a marketing expert, graduated from Harvard Business School recently, Owner of the "Collin Business Group". He is the successor of the business that billionaire Collin Family is growing these all years. These days Jim is busy in establishing his own venture – “Fabric Cue”.

Rita Collin- Elder Sister of Jim, Managing Director in the business circle of Collin Family.

Gary Smith- Chief Technical Adviser for the new venture “Fabric Cue”, graduated from M.I.T in computer science. People call him Gary Nerdy (I think because of his intense interest in the computer), He is a digital marketing and programming expert, but he knows more than this. Database management, ethical hacking, networking are some of his interest.

Edward Benson- A young and enthusiastic person with the great knowledge and envision related to economics, He is working for “Fabric Cue” as Financial Analyst & COO. He is also the childhood friend of Jim. He is very famous among big guns, no wonder he has a significant influence over the corporate & government. Because of this quality he also manages the market relations area for the company.

Fabric Cue- A new textile venture of young entrepreneur Jim Collins. Jim Collins, who recently graduated from Harvard school has a vision of a great company which can provide elegant fabric to everyone, from rich to medium class, even a person who can’t afford bread for 2 times a day, can have this type of fabric, provided in the product range. This fabric used by the company has a quality that it is “Dust-Proof” & “worn-torn proof” as it is made up of some combination of Nylon, polyester filaments and cotton which gives it high tensile strength with brightening & beautiful appearance and so anyone can use it for a week without wasting water and detergent.

SEEN: A young person, whose age would be close to 25 years, is sitting on the revolving chair in a room. He is reading some reports & data based on his new start-up, some lines on the forehead and tension on the face are appearing on his face. Suddenly a woman knocks at the door. The woman is in the corporate suite, looks like she is also the one from higher authority.

Rita: May I come in?

Jim: Hey Rita, yes please come in.

Rita: Hey Jim, what you up to?

Jim: Nothing much, just reading the reports on the growth of the business.

Rita: So how is it? You look like in some problem, is everything alright?

Jim: Of course, everything is fine; it’s just some data which is showing some noxious observations.

Rita: Noxious is a pretty strong word brother! I think we should discuss about the situation. Tell me what is going on?

Jim: See by yourself.

(Jim Hand over the report file to Rita)

Rita: Oh my! Now I see, it is not good.

(Suddenly a gentleman steps into the conference room, his age is around 28, he is looking so energetic & frolicking. He is smiling a bit and seems like he is going to solve all the problems with his wit and confident nature. This is Edward, the experienced gamer of business and economic world with some political influence. His nickname is Eddy)

Edward- What is not so good?

Rita: Hello Mr. Benson, how are you doing?

Edward- Please love, we can skip this formal part, for now the main priority is why Jim is not feeling cozy, so May I know the problem Madame? (Everyone laughs)

Jim- Well, I can see you are trying to cheer us up, but there are some things that are bugging me constantly.

Edward- I am listening.

(Another person steps into the room, but nearly unnoticed, he is not looking so mature as his hair messed up, He is wearing a jacket and jeans which seem to be unwashed, there is a laptop in his one hand and a diet coke can in another and he is walking unaware while looking into his laptop, he might be a nerd (who don’t have any job to do) or a nerd (an expert whose whole world revolves around a computer). He is even not listening about what his folks are talking about and he sits on the other side of table carelessly with his lapi and can, he must be Gary Nerdy)

Rita- Hey Nerdy! You can talk to us anytime, but first you've to stop staring at your machine’s screen.

Gary- Oh I am well aware of my surroundings and I am good at multi-tasking, try me...

Jim- Rita! Don’t call him nerdy, respect your colleague at work place, he is a genius in his way.

Edward- It’s fine Jim, I am sure Gary wouldn't mind this cool name, would you Gary?

Gary- Oh yea, I wouldn't mind as long as it maintains my genius image in computer & networking world.

(Everyone laughs and they continue their conversation)

Jim- Gary, you are on right time, there is an issue which we are going to discuss, Rita, please proceed.

(Rita takes the file in hand and starts talking)

Rita- Fine! So the problem is very straight and simple, however we can’t say if the solution would be simpler, this report file in my hand is data and previous record of the 6 months. It has all the stats & the analysis about our leads, deals, engagement with the customers, Income & expenditure other than production over time. We are doing great if we see all over result of this report.

Gary- What’s the catch exactly, come to the point please?

Rita- The point is, our expenditure on marketing has been rising sharply, but results are increasing in a gradual manner while it has to be sharp and proportional! We are losing money, hence the profit every month.

Edward- Any possible reason?

Rita- We expand our business with the help of marketing in two ways, the first way is-door to door marketing and advertising, second one is- Digital Marketing.

Edward- Well, as you know, I can use my connections and pull some strings to help, you know marketing and campaigning seeks help of other big companies some time. They can help us out like by providing their outlets and getting into partnership with us. We can expand.

Rita- Thank you Eddy, you are an active partner of this company and because of you we are already doing very good at generating sales and leads. This front is totally fine. The fault is with our Digital presence.

Gary- How?

Jim- See the report and you will see the data which is not incessant, it is a wavy curve, which shows that people are not finding the engagement suitable with our brand. Gary, you are an expert, please tell us something about it.

(Gary takes a close look of the file, he reads the data & written statements rather than graphs, now he seems to be more serious about the matter)

Gary- The problem isn't in these graphs and data, I am thinking about the root. I've studied that how our newly established company spent thousands of dollars and yet we are here, with teeny results.

Jim- So what do you suggest?

Gary- I am going to ask some questions, may I?

(Everyone expresses their agreement by thumping the table)

Gary- So Rita you are the managing director of the company, you also recruit the employees, please tell me how do you select your candidates for our digital marketing section?

Rita- We publish an advert-ere in newspaper with our requirements, requirements generally include writing proficiency, SEO writing, experience which is kept to be optional, SEO knowledge, SMM knowledge. In present scenario we have more than 5 SEO experts, SMM experts in the same number and around 10 content writers. I assure you that they all are diligent.

Gary- SMM experts are doing a good job, but I am not sure if we need a higher number of SEO experts and condition of content writers look up grim to me.

Jim- What are you talking about? I spent a lot of on SEO experts; it is essential, according to many blog and website owners and please, could you be more specific about writers because I am spending on them too.

Edward- Ok, I can descry where this is going.

Gary- Of course you do Eddy, you are the most experienced in here, now the first thing is Jim, do you know that Search Engines change their algorithm of ranking websites every short span of time, in addition they aren’t concerned anymore these meta tags now-a-days.

Jim- Tell me more.

Gary- Html meta tags are used to do SEO (Search Engine Optimization) operations, it is a simple process if one can predict the nature of how people search, what people search most and accordingly how search engine crawlers which extract the info on your website react to the meta tags.

Jim- So it is important, right?

Gary- Yes, it is, but in an extent. We don’t need a very high number of SEO experts. These days crawlers extract important information from the main body content which we see on the website. SEO expert’s work is only limited to the managing ‘Title’ and ‘Keywords’. SEO is a long process and it is not categorized under Social Media Marketing a.k.a. SMM. SEO needs patience. Now, as we have more number of SEO experts that we don’t need, then can we ask them to leave?

Edward- No way! It is against our business ethics, to cut expenditure we can’t cut our employees.

Jim- Eddy is right, we can’t do that. There should be another way.

Rita- I suggest, why don’t we ask them to work one by one for our site, on a weekly basis, so that we also can analyze that whose understanding and methodology is working better by analyzing weekly report.

Gary- That’s really a great idea!

Edward- It is, isn't it? Kudos Rita!
Jim- Good thinking, we will proceed according to the plan. Now, what about SMM and Writers?
Edward- I have the experience of marketing and digital marketing, I think our experts doing fine as here is report of every penny that our experts spent on marketing, right Gary?

Gary- Of course it is a game of money and mind, but I suggest that we should train our SMM experts to do digital marketing without spending any money.

Jim- Bless me! How is that even possible!!

(There is silence in the room and looks like everyone is stunned)

Gary- Yes, it is possible, backlinks by the co-operation of other bloggers and business pages, our own social networking pages, video sites and many other ways are there which helps in digital marketing. Google Ads, ads on social media are very helpful and it all comes under very low budget.

Rita- I see what I can do for their training.

Edward- I know a very expert Digital Marketer, I’ll talk to him to do the favour.

Jim- So I guess it is done.

Gary- It has just started Jim, the main weak point comes now. We don’t have up to the mark content. If we don’t have too much SEO content, that’s fine, but then at least we should talk with our writers if they have any problem in writing. Once this problem has been solved everything will be finer than ever.

Jim- What do you mean, all the content we have is the SEO content, though I didn’t verify it, but the consulting firm, we hired for the job is claimed that their writers provide link-bait content.

Gary- Oh Jim, you are an entrepreneur, I know you are busy lately, but from when you believe everything so blindly!

Jim- My bad, please guide us through.

Gary- We've to talk to our writers. The content they are providing has very low key word density and there is no regularity in the writing style either, there is no way that it is SEO content. SEO content or link-bait content is the content which is written after a deep research of words that we are using in the article, please notice that for SEO writing you don’t need any experience at all because it needs the research on the most used words. Words’ use change as times passes by. Even anyone can write SEO content if they know about how to study a word. Google Adwords is the very common tool to do this.

Jim- But how can we analyse that which content is written for the SEO specially?

Gary- There is no certain criteria, but there are some observations. SEO content is never too long, it might be anywhere between 250 to 600 words. Reason is simple that “unique things always come lesser”. Keyword density should be higher so that the total word count shouldn't exceed the limits so that density will be maintained & if the word limit crossing more than 700 then there is a possibility that content is not the link-bait content. It also requires good study so generally professionals charge high for it and they provide you just 1 to 2 SEO articles daily to maintain the quality, So never asks a writer to provide more than 3 articles a day. You can search the words as if they are keywords or not, but that needs a Li’l bit more expertise.

Jim- Quick question! What is a keyword exactly?

Gary- Good question Jim, we think that keywords are the words which should relate to our business or message of the article, this is true, but there are several things about keywords that you should know. Keywords are also the words that people search most and that’s why keywords are used everywhere as in SEO, SMM & content writing. People generally write the words what they think are very cool, but we have to understand that we are not writing for ourselves, but for the people out there so write the words according to the thinking of visitors and searchers.

Rita- I think today’s meeting is worth something. We know now what to do next.

Edward- Indeed we know, everyone has a task now.

Jim- Yes, we do have, Rita please look into the matter of SEO, Edward, you do the training arrangements, will ya’? I’ll take care of the content from now on as it is the most important joint in the chain.

Gary- Anything for me?

Edward- You can help us all, please monitor the every week’s report and give some directions to the other colleagues in the company.

Gary- No problem!

(Everyone stands up)

Jim- Fine! Now everything is so clear, thank you everyone to be a part of this conversation. We will proceed as we've planned, but before that let’s take a break and why not we should have some a little party for ourselves.

Gary- That’d be the best part of today’s meeting.

Rita- You think that’s humorous Nerdy..

Edward- I think Nerdy expressed humor & it is better than to be ridiculously serious during corporate meetings.

(Everyone laughs together)

After 1 month Jim gets some promising results and they continue to improve their plan which saves their time, money and efficiency. Now Fabric Cue has become the fastest growing company in the nation with exquisite growth on the internet. Their services are as good as their internet presence now.

The End.

(Source:www.fundoophotos.com)

A Talk To Remember

Well I was going to sip my hot cappuccino this morning in my favourite cafeteria in downtown of Munich.....a recognized word struck to my ear suddenly on this winter morning "Hello luv".... Well this was a bit of British accent so I was obliged to respond to the word so I did and conversation got start. What I found out?, Why I am writing this? I take you there just read it patiently (*Smiling)

Joe: Hello luv?

I:(I was astonished that I heard British accent after so many years and also that in Germany!) Hey there! Have we met before?

Joe: That depends on how you see me, a friend or a stranger...

I:I see you as a stranger, does that make a difference? 

Joe: Of course you do and yes it does..because then either you're so rigorous or you are somewhat can't express yourself in front of others (*Laugh)

I: That you called sense of humour in front of a Lady i guess (Smiling after my Sarcasm)

Joe: This is my call to determine what personality you are so i choose my next a few words meticulously (smiling at me)

I: I am not impressed (actually he was certainly intelligent, smart and worth to talk,he got my attention certainly)

Joe: Then give me the chance to impress you, Have a cup of cafe for a few minutes if you don't mind? (still smiling)

I: I am listening....

Joe: So it's a wintry morning, too much to get outside....(suddenly i scrap his words and stepped into conversation vigorously..)

I: Still we are here! (smiling)

I: Bytheway may i know you now if it is still not too late gentle man?

Joe: By all means my lady!! It's never too late for anything

(a formal smile but with some curiosity on face though i was thinking that curiosity killed the cat sometime but let's go on...i don't want to miss my Decaf)

I:So you wanted a date or what?

Joe: I wanted a conversation and you fetched me (smiling)

I:Very well, so you believe in flirting?

Joe: That is not cheating, yes Madame i believe in that but i rather do impress people...

(I made sure that he is not just regular guy who stalks beautiful ladies or just pick up on anyone for pleasure..that's a relief and impressive at the same time...) 

I: So why me? why come to me?

Joe: First you have no ring in left finger (both laughing)...and second that suggest you are hard nut to crack, say if am i wrong somewhere (laughing)

I:I am not tooting my horn but yes you are right about everything (Laugh),but still this is the reason you approached at me,your aim is still in mist to me, I repeat, why am

I only, among whole cafe, full of elegant people? 

Joe: Don’t bother to ask, some answers come only on the horse of time,if you are intelligent, you would pick them simply.

I: Bother to ask any question about me?

Joe:No,i don't have any(I was amazed, he even was not looking at me when answering, he just simply watching outside the window)

I: So you didn't come here to flirt and to discuss anything either, then what do you exactly want?

Joe: I am here, is another thing and i can discuss, I was just wanted to you start first my Lady!

(His voice was soo deep and exquisite like inviting me to dig deep what he wanted to tell me..)

I:(with laugh) well as you say I am an intelligent, so i can discuss particle physics or 5 new planets recently been in the news, talks on economies or serious talks on conflict of middle earth...

Joe:(serious face expressions) now we're talking, planets are fine, economy is a reason, middle earth conflict is the result discussion over, it is time to act..

I:I was shocked,this answer was nothing for them who don't understand,as for the ordinary peoples like me but i knew somewhere in my mind that it was a whole discussion in one extra ordinary line for who thinks brilliant.(i still watching at him and he, outside the window,watching like there is something in that silent mist. )

(Suddenly he stood up saying:) Joe:It is very nice to meet you miss, cappuccino was truly amazing, not to mention it was amazing only with you (smiling)

I:Hey!you didn't ask my name either!!!

Joe:Is that necessary (still smiling) I know you by your instincts, there is a reason i chose to talk to you among this people and reason is not in your name but i know you are still in search for many answers including the one question i represented to you today....

    (Server comes and give us the bill...)

Waitress:Madame and Herr (german accent for madam and sir) Here's your bill...

Joe:I foot the bill (Smile)

I:Oh i accept your kind offer,Gracias! (smile)

Joe:Pleasure is all mine my kind Lady!! Have a nice day! (wearing his trench and court,smiling and ready to go)

Waitres:Thank you for your tip (smiling), einen schönen tag noch("Have a nice day" in german)..

         (Waitress and that mysteriously amazing man had been gone by now and I was also getting ready to go my office and there's the car keys in my bag,it was time to move on certainly...but all the way i was thinking about his words, Oh God! he certainly baffled me with this enigma and i wanted the answer..)

After several hours I was in the office after a important meeting about how we can contribute the world to be a better place by science but Yes!!! this was the point!!! the science, the economy, the conflict in the world!!! I found the answer but in encoded form,I needed the help...but maybe I'd solve this problem by my own now,anyway there was other important things to do in which most important is to meet with a close friend of mine...so i was on my way.

After I dialed a number of my best friend and fixed a meeting, we were here at his house discussing our lives.

I (to my friend):hey you know, today a strange thing happened, I met a very different person...(then i told him everything what did happen to me this morning)

I:So this happened to me...he talked nothing at all, just riddles was there during conversation.

My Friend: Are you kidding me!! he talked alot, he told everything essential, every opinion he has in a few words that's why he took only a few minutes, not to mention he respects time, words and intellect, I describe it to you, see what did he said that he chose you for a reason because you don't have a ring in left hand and you were sitting alone so that depicts you are more focussed on work you do for world rather than thinking about your own life so only you have the intellect to receive whatever he would say, this is the only reason he approached to only you.

again he said "planets are fine, economy is a reason, middle earth conflict is the result discussion over, it is time to act.." that he meant to-planet is fine we discovered them but no one cares about them but that doesn't affect a planet as see our earth, whatever we do any good to it always harm is more than good still we are humans, we can't destroy whole earth but we will destroy ourselves one day, then economy is a reason-very true ,economy is the only reason for what we are living, you do scientific research to make profit and for that you are funded by that same economy, economy gives power and power comes with both boon and curse, economy is the parameter of this world balance, economy decides who lives who dies that clarify the last part that is conflict in middle east & even in whole world and in everyone's life like you and me, is a result in order to gain more power, money, security, name & fame.....and this is the time to act for us,Now you have got the answer as time is ticking, haven’t you? (laughing)

I:This is it!!!,This is the meaning!! Yes! he said everything perfectly.......

                         (Conversation Part Ended And I Was Thinking All Over Again)

We humans, are so arrogant and blind in addiction of wealth, achievements and power, Whatever we do, we do for a self reason and everyone of us certainly hide it and refuse that we have a reason. That man can see in the mist, the blindness of world,we are in mist, we scientist claim for discoveries, we reporters claim that we fight for people and justice, we engineers claim to build extra ordinary things, we managers and businessman claim to contribution in economy and managing of the world and societies but at some point we all know in our heart that in the end this all comes to wealth, career option, livelihood ,I know there are people out there laying lives for us but those are not only responsible for doing good, what we are doing on the cost of their lives?? are we really working on what we are supposed to do work for? That mysterious man raised the question for all of us, he questioned me but not in plain sailing way..I suppose I found his riddle's answer but I still have to determine my answers or we say to pick up all of 'em as time goes on..........

THANK YOU FOR YOUR PATIENCE! 

Canvassing Through The Time

Are Doing What Are You Thinking To Do In Real?

                                                                                                                                                                            

-(as described by Priya Kaur (PK) (https://www.facebook.com/notes/priya-kaur))

-Written by Manu Sharma.