Content Creation: A brief description

Monday morning, in a commercial organization everyone starts to do their job with the idea that ultimate motto in the end of the day is to convert a prospect buyer into a stable customer & for that purpose they use every channel, source & type of marketing whether it is relational or aggressive, just anything that will do the trick. People do everything in their capacity, but they forget about basics-“The Planning” & when someone mentions planning, it obviously should be the proper one. The essence of every plan in order to lure a customer is the ‘Content’ & when business is about getting more engagement through social media it becomes more important to know about every big & even itsy-bitsy info related to the content. So here some questions arise, such as-

1.What does the term ‘Content’ suggest?

In laconic words, anything written on a website, blog, social media account or anywhere on the www, that is used for different purposes such as an advertisement, manifesto, publicity or to provide information, is known as the Content.

2.Why is the Content a necessity?

In any business, content plays a big role. We can say that a business/organization runs on 3 never ending processes-

1. Finance, structuring assets & other resources. (Fund-raisings, IPO)
2. Marketing (includes Content)
3. Management (HR, management levels)

Talking about marketing, it is very essential to know here that finance structure, IPO, raising funds & every aspect of finance is related to the performance of the company which becomes better as marketing gets better & marketing gets better in modern world with more engagement,more engagement means reaching out to new customers & being in touch with the old ones using social media. Finally, it all boils down to one thing that Content Creation is a necessity & people want a ‘Content’ to know about you, your product, your services & most importantly about your company.

Img:An Introduction:Content flow & basic characteristics

3.Where to notice the use of Content?

• In flyers/templates.
• Social media marketing campaigns.
• Websites,Blogs & Vlogs.
• Product descriptions for e-commerce platforms.
• Informative online platforms.

4.What have a good content got in the basket for sure success?

First of all, no one can think of it as a successful tool without constantly practicing & improving it. Making progress with the help of Content is a process which seeks patience. A good Content is the one which contains-

1. Pertinent explanation about tangible (goods) & intangible (services) products.
   A good Content clarifies the benefits & features, also focuses on USP (Unique Selling Proposition).
2. Speaking of language; Content should be free of error & written in an alluring way. Information that is typed should not too long & not too short. Every Content as an article should be restricted in a specific word limit.
3. Word limit should not affect the quality of information.
4. Appropriate images & videos could be included. Note that images & videos don’t play a big role directly for SEO or in page ranking, but still these are the part of a nicer Content piece, always.

Furthermore, I’d like to discuss other aspects of good content creation later on, but the pointers stated above, are the basics for a beginner.

This is an introduction to Content, its importance & its use in eclectic areas.

Read interesting article on Content Marketing:Myths VS. Reaity 

Latest on Content Writing & Content Creation Websites

Whether a beginner or an experienced professional, everyone needs to stay sharp & up to date with the ongoing changes in the world of tech. This concept becomes more important as if we talk about the online market strategies such as- 

1. Content Creation, 
2. Content Strategy, 
3. Content Marketing & Digital Marketing, 
4. Search Engine Optimization, Social Media Marketing & many more things about e-marketing aspects.

Although you can find almost everything about above terms anywhere on the internet, but one would prefer to study these pragmatic concepts stepwise so that theories can provide some fruitful results. Some sites & blogs of professional players are really working very well in this area. A similar web blog is created for the same purpose which is in action right now & known as ContentWeekly.wordpress.com. It provides better insights regarding Content creation & weekly updates, specifically for the Content & its Marketing. 

(source: Content Weekly)

Highlights-

Technical

• URL- https://contentweekly.wordpress.com/
• Platform-Wordpress
• Type- Blog/Vlog
• Content Type-Interactive Content/Link Bait Content writing
• First Post- https://contentweekly.wordpress.com/2016/01/13/what-is-content/

General Specification-

• Theme- Weekly updates on Content Creation & about digital marketing activities. 
• Tagline- Brings you the Weekly Content Creation & Marketing tips.
• Logo/Brand-              

• First Post- What is 'Content' & the planning of the Content.

The featured content on ContentWeekly.wordpress.com is focused around-

1.Content Creation.

2.Weekly updates & pointers that are discussed by the experts from all around the     globe.

3.Content strategy & its management.

4.Definitions & profound explanation of concepts

5.Do's & dont's related to content & Website marketing.

6.Ways to create an audience friendly & effective content.

(contentweekly.wordpress.com)

For more info, go here- contentweekly.wordpress.com

How to start writing

These headlines of the article seem very straight, frank & honest, isn't that true? The question is very simple, but as son as one sits to find the answer that person is like "Oh, I am stuck!".The deluge of questions, makes a person's wish to write weaker and weaker & finally pen rests in peace and paper remain blank as usual. Many thoughts suddenly burst out into his/her mind-

1. This Grammar, it is not cup of my tea, so I can't learn it and I cannot write, therefore.

2. It is too difficult, maybe people are right that it is not a job for everyone.

3. Writing job needs technical expertise, experience and hell of a study before one kick start        the process.

4. I'll learn it from someone else, because I don't know what's wrong with me! I can not                think effective words and lines to impress readers.

I give all the answers one by one in the same manner as stated above, but before that you need to believe that everything is possible, even this fact is slightly distorted for living beings in the real world you still have to believe it adamantly. So here we start to dig out some facts.

1. Don't hesitate or hate something when you learn, this is the first lesson to become an expert. Grammar is a matter of profound learning, it needs a little bit of dedication, time and viola! You will see that now you are interested in it than ever. If you know that how a person hate something because he/she has some fears than you couldn't be more agree on the matter that you 'think' that you can not learn correctly the grammar of respective language and so you leave the field without a battle and of course, you admit your defeat just because of a mere thinking! 

The truth is: "Everything is possible, all you need is to set an aim and dedicate yourself to it." Your first step should be to reset your brain and get onto the job. Read grammar rules again and again. Remember, no one is perfect and in case of grammar only God is perfect, even I have a hard time believing in it. You are no different from others, just Learn the rules, Revise them periodically and without any hesitation speak the sentences in front of people and when you'll see an improvement, you'll find the subject very interesting.

2. If, to write is too hard then it is hard for everyone. Since the beginning of the school days, you write many things like homework, assignments, e-mails and short notes that you exchange with friends during the class, can't you see that you have written a lot in your life! Content writing is also not so different. You have to draw your feelings and ideas on a blank paper, that's it! Rest you will learn as time passes by, but as I said earlier, to believe that you can and everything is possible is the most important step.

3. You need technical expertise to write and that comes after experience of years, that's true! But again "If you want to make it to the 100 miles, you need to start your journey from the first step". Here experience should be taken as practice and not the working hours in an organization. Do practice by writing, speaking and listening. Even if you are not perfect, but you find a grip on language, it is enough to generate a good content.  

4. You don't find magnificent words and phrases that leave the readers speechless? You really need to find someone who can guide you or I should say "something" that can describe you, you are right I am talking about Books. Wake your inner reader up, read some good write ups and observe how writer rights, copy their writing style, do some research and after some-time you will see that you are expert enough now to develop your own writing style.

So all boils down to this-:

1. You can write and there is 100% possibility that you can write good enough to please people.

2. Everyone needs practice; "Practice makes a man perfect". Learn words & phrases from books, people, newspaper & Google, then apply that knowledge by using those words and phrases in sentences.

3. Always keep a dictionary close, use your mobile dictionary or Google Translation. Keep in mind "There is no tomorrow when it comes to learning, as soon as you observe something unusual, learn it immediately! 

4.Read lines written by famous authors from books, blogs or newspaper and try to copy the writing style when you construct your own write-up.

This is just the beginning of writing, be confident and start today!

क्या आप विकसित हैं?

भारत एक विविधताओं का देश जहाँ २२ मुख्य भाषाएँ और करीब 780 अन्य/क्षेत्रीय भाषाएँ बोली जाती है। पिछले 50 वर्षो में 250 से भी अधिक भाषाएँ  विलुप्त हो चुकी हैं। प्रत्येक भाषा के साथ उस प्रजाति का ज्ञान भी विलुप्त हो जाता है, और न चाहते हुए भी वह देश विकासशील ही बना रहता है क्योंकि वहां के वासी दुसरो की नक़ल करने लगते, कुछ वास्तविक जिसे अपना कह सके, जैसा कुछ अविष्कृत ही नहीं कर पाते। यही कटु सत्य और देश के विकास की बाधा है। 

हाँ मैं हिंदी, संस्कृत, मराठी, बिहारी, उर्दू, गुजराती, आसामी, तमिल, बंगाली और भी कई देशज एवं क्षेत्रीय भाषाएँ जनता हू जो पुरातन काल से असीमित ज्ञान खुद में लिए हुए इस पवित्र भूमि पर विचरण कर रही है और देशवासियो को पुकार रही है की कोई  इस नवयौवन पीड़ी में सामने आये और अथाह ज्ञान की पूंजी से भरी भाषा को देवकण्ठ में स्थापित करे और फिर यही तो विश्व के कल्याण का मार्ग भी है। 

हम स्पेनिश, जर्मन, अंग्रेजी, फ्रेंच और न जाने कितनी तरह की भाषाए सीखते हैं जो हमारी सीखने की काबिलियत को दर्शाती है और ये प्रशंसनीय भी है, किन्तु क्यों न आज परदेसियों को मौका दिया जाए की वो हमसे हमारी भाषा सीखने का प्रस्ताव रखें, ऐसा होने पर विश्वास मानिए आपको अंग्रेजी की २ लाइन बोलने की तुलना में कहीं ज्यादा गर्व का अनुभव  होगा। 

सारांश यही है की हमारा लक्ष्य खुदको खोकर के सफलता  पाना नहीं, अपितु  सफलता हासिल करके खुदको विश्व में स्थापित करना है, एक पहचान के रूप में और इसको कहते है 'विकसित' होना। 

आपका दिन मंगलमय हो!

(src:www.educationscotland.gov.uk)

सत्य के निकट

जीत क्या है, हार क्या है,
ये तो जीवन का एक उपहार है, भाग्य का उपकार है। //१

माला जो पिरो दी तो ये एक सुन्दर हार है,

जो मोती गिर पड़े तो ये जीवन का प्रतिकार है। //२

चहुँ-ओर जय-पराजय का जैसे एक हाहाकार है,
अरे बस करो ये तो बस एक माया का अन्धकार है।  //३

जो हार-जीत को समान रूप से करता स्वीकार है,
वो ही तो धारण करता विजयी होने का अधिकार है।  //४

रात्रि के प्रहारों में दीप के प्रकाश में कीट करता विहार है,
प्रकाश में ही गिनता अपने अंतिम क्षण, जल जाना उसे स्वीकार है। //५

जितना जी ले कीट उतने ही समय की जयजयकार है,
जो जल के भस्म हो जाये तो लौ की जयकार है। //६

ये दीप जो बुझ जायेगा तब उस अन्धकार की सरकार है,
जीत क्या है, हार क्या है, बस समय की ललकार है। //७

जो हार-जीत को समान रूप से करता स्वीकार है,
वो ही तो धारण करता विजयी होने का अधिकार है।  //८

(src:www.ibtl.in)

Glaring Sky

It is said that when life becomes boring and walks at snail's pace; one should stop for a while and try to think that in what direction life is going, because to move, first we have to ask ourselves "Where?" 

Well, right now it is that evening like any other day, the time when sun is almost across the sea and land is ready to be covered in the darkness. Avian, in groups, are returning to their sweet home, while nocturnal are getting ready for workout; coming out from the shadows to the shadows. Who knows, what they think about darkness, after all they are not the like minded to those who search for visible spectra of light waves. I don't have to think this much! I am an educated person and I know all the reasons or maybe almost, about all the things that I can see, but today I am feeling a bit tired. Maybe it is slump & lump that I am feeling now a days.

Today I've decided to be vacant so that I can think. I want to descry the reasons behind the lacking in life. No! I do not earn less, I have everything but might not sufficient. I have had some dreams, maybe quite impossible, during my childhood they weren't. As time goes on, one grows up and confronts the reality of world, then every task, every dream, every thinking & every act that provide satisfaction seem very unrealistic and impossible. One decides to go to moon but planning end up in a multi national company or somewhere else as an employer or employee.

They are lucky who live the dreams that they see with eyes wide open.

I am walking along the shore and suddenly I stumbled upon something. I can't see it clearly as it is dusk and almost the first part of night. A voice has came "Bless me! I am sorry sire! It is my property that I forgot here". I've recognized the man. It is the vendor who daily come to the beach and do his business. "It's fine, please take it away from here, it could hurt somebody." I say. "Sure sire! un-momento please, let me huddle it and bind together" He says. "You generally be bygone till now, why are you late today, is everything working out good for you" I asked in friendly manner? "Yes, everything is fine, thank you for asking, sir." He says; he is smiling and his accent is so fine that I can not say if he is in problem even a bit.

It is 3 day after the new moon, still, tides are noisy and high. I start to speak again to him "It is a normal day, the surrounding still seems very dark, isn't it? "Oh I don't know very well, sir." He speaks. From here on, a communication has established between us.

I : What do you mean?

Vendor : This is a relative vision of everyone, who sees what depends on the individual vision, you are a scholar, you understand it well enough, right?

I : I like to believe it, but I'd like to discuss, if you have time.

Vendor: Sure, my house is half mile away from here, we can walk to there together, if you will, sir.

I : I will.

We starts to walk slowly, I have many questions for him. Maybe, in prejudice of my higher education, I have a belief that I will outwit him during conversation. That is whether right or wrong, I don't know it yet.

Vendor : You see that if people are happy & confident, they feel up. Everything for them become lucid. For some this is a very dark night and for some it is a shiny night, full of star.

I : Yes, that is true, but talking logically, it is a bit dark and silent. You know 3 or 2 days ago it was new moon.

Vendor : What is absolute logic when everything is relative in the universe? It is all about how we see things.

He was firm on his point and that is the reason of pique that I am feeling, somewhere I know that he is proving me wrong effectively, but negativity still has an effect on me.

I : So you want to say that for you it is a starry night and very fine surrounding. You may not feel the originality then, my friend. (Smirking myself)

He : (He smiles at me) I know the truth, it is just absence of light and rhythmic sound that you call dark and silence. But the case which is more important is that what part of yours is prone to feel these things rather than opposite ones?

This time I've given up and started to listen to him.

He : You are lament, something inside you bugging you too much and you gave up so you lost the hope that there will be a morning after some hours.

He can read my face, clearly. I inhale a long breath.

I : You know what, you are right, I am off the track. You are right, I should be optimistic, but you are wrong about light, there is time till the sunlight reaches here. (I smiled at my joke)

He : (He laughed as well) You are still trying to win the conversation and that is laudable, but I am afraid that you lost the debate already.

I : How so? 

He : This is just half of the earth where the rays are not present, half world is still shining and so are you.....

We are at his door, thanking each other, we both move to our directions.

It was a relief! I understand it all now that what is like to see glass, half full of water. I, immediately give up all the luridness in me and gather all the mental and physical power I have and I know exactly what to do next irrespective of the fact that now I am not worried about the results anymore.

My steps are now energetic and LOOK! Night is a bit beautiful now than before...   

Have a shiny day & beautiful night everyone!

Difference between Content writing & Creative writing

Writing is an art, it is a very old saying but every time we ponder over it, we find that writing is not so complicated as our school professor and literati say. Actual writing is not an art, but our thinking or way of expression on the white blank paper, is an art that tells the story about an object that we descry very clearly with an opinion based on certain facts on the ground sometimes. 

Although not every person believe in above definition so why not categorize some writing art and their respective usage so that you don't have to put your foot in your mouth when next time you decide to finish a writing job. So here's the difference in brief words...

1. Creative writing- Not in difficult words; Creative writing is proper literature that you learn in your school or as a subject of higher education. Poems, poetry, ode etc. are the best examples of this kind of writing. In laconic words, whole literature that focuses on strict rules & use of language in the way of expression and also very profound in nature is Creative writing. Language Study and the use of deep knowledge in writing is known as Creative writing.

Good Aspects of Creative Writing:

1. Makes you a scholar of the language.

2. You could be benefited in those jobs where good command on language is essential to talk to patronage/clientele.

3. As a teacher, you'll be magnificent.

4. You can become an author/narrator or a writer in any field.(You have to accept certain changes in writing style according to the job, but basics will be the same).

Problems that you might face:

1. It needs too much study (in hours and days!).

2. Continuous learning and study of literature (modern and traditional) is required.

3. This subject is not logical like Reasoning or Quantitative aptitude so you need deeper understanding and good memory, both at once.

4. Needs a lot of practice, you can't do mistakes on a professional level, that's why to make your write up perfect you use proof reading many times. "The more you write with perfection, the less time it takes to be perfect".

(img src:hpspape.global2.vic.edu.au)

2. Content writing- If you penchant to write as free as a bird and you've got a very fine communication skills then content writing is could be an area of your interest. Content writing is for website, blogs & online magazines. Every word you write on www is counted as a 'Content'. There is a huge demand of good content. "The more engaging you write, The more money you make", it is absolutely true. There are so many content writers and too much work related to content, but the real winner is the only one who writes quality content & if you are really good at this job then you should never settle for low paid jobs because you deserve more than that. Content writing sometimes make you a celebrity. It is a very modern style of writing and basic need of today's technology so this area has much exposure.

 Good Aspects of Content Writing:

1. You become an expert of marketing.

2. It makes you master of good communication skills.

3. You can have a job in any reputed company or even biggest MNCs such as Microsoft, Google, e-bay etc.

4. You can work in an environment where people talk about new innovative ideas everyday.

5. You become an expert of the subject about which you write about very frequently, sometimes you get to know many new subjects and ideas.

6. No need to worry about Economy fall & rise, loosing job or low salary as long as your clients are happy. Tech sector is your biggest admirer and you never be left unnoticed.

7. Work at the comfort of  your own home.

8. You can use slang or whatever style you like, also innovation in writing is possible.

Problems that you might face:

1. Less knowledge on subject may hinder your speed of getting the job done.

2. In the beginning you may find hard to get a highly payable job.

3. Sometimes strict time limits could be there, though it is not very problematic issue in most of the cases, time limit is the part of every business.

4. Continuous learning is the only way to keep yourself ahead of everyone as the competition is very high in this job, but once you find way to learn and practice fast then you will join the club of winners in seconds!

So these are the basic and prelim factors of these type of writings. Next time we will discuss about some other kinds of writing and their scope in modern world, till then, stay tuned!

Bonne journée!